Urban Decay Eyeshadow Primer Potion. It’s a God-Send.


If you don’t already own a tube of this, then stop reading this, and go buy some.  You may not think you need it, but you do.  I’ve always had problems with eye shadow creasing on me, so buying my first tube ten years ago was a no-brainer, and I’ve used it every single time I’ve put on shadow since then.

This makes creased eye shadow a thing of the past.  Really, when I put this on, my shadow does. not. move.  It took my shadow wear time from about three hours to all day.  It lasts as long as my foundation lasts.  It’s really a miracle in a tube.

I also find that it helps shadow stay a bit truer to the color it is in the pan.  They look brighter when I apply them.

This doesn’t fix the problem of fallout when working with glitter shadows, but it does help.  You’ll still need a glitter glue.

My only gripe is that they went back to the wand applicator.  For all of the long-time UD followers reading this right now, come along with me on a bit of time travel:

Ages ago, this used to come in a hard plastic container with a wand applicator, and you could NEVER get all of the product out of the tube unless you felt like doing surgery on the bottle as it approached the end of its life.  Then one glorious day about five or six years ago, Urban Decay launched this in a squeeze tube and all my prayers were answered.  Then when I went to buy this a couple of years ago, it was back in a package with a wand.  Yes, this is a soft package and is easier to work with than the old-school hard plastic container, but I just miss the squeeze tube.  I do not, however, miss the squeeze tube enough to stop buying this.  It’s a miracle worker.

I honestly can’t think of anything to say about this that hasn’t already been said, and if you haven’t used it at this point in it’s long production history, I can’t think of anything that would pursuade you to use it, but you really should.  Even if you don’t think it will help your eyeshadow out, you’d be wrong.  This is one makeup product that is truly a game changer.

I already have a tube to replace the one in the picture.  I’ll never be without it.


3 thoughts on “Urban Decay Eyeshadow Primer Potion. It’s a God-Send.

    1. I find less is more with this stuff. It performs better for me with just a couple of dots on each lid. And I find setting with powder helps shadow blend a little bit better, especially if it’s a couple of months old and is starting to dry out. I actually find it works best when it’s a little bit dried out, at least in terms of holding shadow, but I DEFINITELY need to set with powder then because the blending can get a little patchy when the moisture in the UDPP starts to go.

      I don’t have oily lids, so I don’t have that to contend with. My shadow woes come from having hooded eyes, so all the shadow wants to migrate to my crease. I’ve put this on in the early afternoon, gone out and not gotten home until the sun was up, and my shadow still looks ok. It was really a miracle worker for me.

      Liked by 1 person

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